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- Our data are highly correlated with the marketplace without the need for norms or error correction factors designed to compensate for the overstating of purchase intent.
- Our strategy evaluation system consistently differentiates between concepts when top-box cannot.
- "Test product" bias is minimized because respondents are unaware of which product and marketing variable is being studied.
- Choice is measured in an appropriate competitive context, allowing cannibalization and source-of-business to be measured directly and accurately. This vital information is part of our standard deliverable.
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