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Strategy Measurement
Choice Modeling
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Marketing Issues
Some of the business issues we address include:
Strategy Merasurement
STEP® (Strategy Evaluation Program)

Strategy Evaluation quantifies the potential market share and revenue impact of:
  • Product Formulations
  • Shelf Assortments
  • Product Line Configurations
  • Co-Branding Strategies
  • Concepts
  • Positionings
  • Ad Copy
  • Line Extensions
  • Advertisements
  • Prices
  • Packaging
  • New Products
Strategy Measurement
Choice Modeling
SUMM® (Single Unit Marketing Model)

SUMM® Choice Modeling is used to optimize:
  • Product and Product Line Configurations
  • Advertising and Messaging Strategies
  • Customer Satisfaction and Retention Programs
  • Service and Support Systems
  • Employee Retention and Benefits Programs
  • Media Personalities and Political Campaigns
  • Channel Servicing Issues
Chocie Modeling
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