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EMA's methods are designed to answer the question "How much incremental business would I get from various marketing decisions I might make?"
Because our answers take the form of specific predictions in straightforward business language, EMA puts itself on the line and allows the marketplace to confirm or reject its conclusions. These conclusions are usually right. That is why most of the company's clients — including prominent members of the Fortune 500 — have remained loyal for many years, some for over twenty. EMA's business is built on intensive, partnering relationships. Its clients are companies who have become acquainted with EMA's unique approach and who have found its associated techniques compelling. The work has been conducted in North America, Central and South America, Europe, Australia, the Pacific Rim, and the Far East. EMA clients span a diverse range of industries, including:
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