Ad-Weight is a system for evaluating the sales potential of an unlimited number of alternative media buys for your television advertising campaign. You can determine the optimum reach and frequency allocation for a given spending level you are considering. You can also determine whether spending more would pay out or whether you could cut spending with little impact on sales potential. In Ad-Weight your campaign is evaluated on-air without the respondent knowing he is a participant in an advertising test. Our special media buy provides controls for viewing behavior and frequency of television viewing.